Listing title length checker

Marketplaces cut titles off at different lengths. Paste your title once and see where it fits and where it gets truncated.

MarketplaceLimitYoursFits?

Notes

How to use — step by step

The same title fits on one marketplace and gets butchered on another. Paste it once and see exactly where it truncates.

  1. Paste or type your listing title into the box.
  2. Watch the total character count and a preview of how the first 80 characters read — the typical search-result and mobile display window.
  3. Read the per-marketplace table: Etsy (140), eBay (80), Amazon product titles (200) and Shopify (255), with a fits/truncated verdict for each.
  4. If a marketplace truncates, the table shows the exact surviving text — the part buyers would actually see.
  5. Rearrange your title so the highest-value words sit inside every limit, then re-paste until all rows fit.

How it works

The checker counts characters — not words, not bytes — and compares against each platform's documented maximum: Etsy 140, eBay 80, Amazon 200, Shopify 255. Truncation previews apply a trim-to-limit and show the surviving string, so you see the difference between 'fits' and 'reads well after cutting'.

The strategic point is front-loading. Titles are read left to right in search results and on mobile; whatever sits past a limit is invisible there, however well written. A title crafted for Etsy (roomy, 140) often needs its core keywords in the first 80 characters to survive eBay — which is a different discipline than keyword stuffing.

Documented maximums are platform-wide; individual categories can be stricter (Amazon enforces per-category length and quality rules, eBay enforces some subtitle and item-specifics separately). The marketplace's own editor remains the final authority — this tool is the fast pre-flight check.

Keyword order strategy: put the exact phrase buyers type at the front, brand at the end (buyers search the product, not you), and treat the first 80 characters as sacred — eBay's limit means anything past it vanishes in the tightest of the four views. A title that reads cleanly at 80 characters works everywhere; write to that constraint first, then spend the Etsy and Shopify headroom on secondary phrases.

Frequently asked questions

Do emojis or symbols count as characters?

Yes — every character counts, including spaces and symbols. Some platforms discourage decorative characters entirely.

Which platform is strictest?

eBay at 80 characters is the tightest of the four — a title that fits eBay fits the others, so it's a good editing constraint.

Why does the preview show only 80 characters?

Because roughly that much is what shoppers typically see in search snippets and mobile cards. If your pitch lives past character 80, most buyers never read it.

Are these limits current?

They're the commonly documented maximums as of late 2026, checked against platform help pages. Limits change occasionally — the marketplace editor has the final word.

Does writing in ALL CAPS help visibility?

No — it reads as spam, and some platforms downgrade or flag it. Normal casing with strong keywords wins.

Should my brand name come first?

Only if the brand is the search term. Buyers search 'linen shirt women', not your shop name — lead with the product.

Can I use the same title on all four platforms?

You can, but you're leaving room on the table: craft one 80-character core, then extend per platform up to each limit with platform-specific keywords.

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