Return & refund policy generator
Fill in your actual rules and get a clean policy paragraph you can paste into your shop. It states your choices — it doesn't invent legal ones.
Do not accept returns on:
This is a starting point, not legal advice
- Marketplace rules (Etsy, eBay, Shopify) may grant buyers rights beyond your own policy — their protections win.
- Consumer law where you and your buyers live can override return terms. When in doubt, ask a professional.
How to use — step by step
Six questions about how you actually handle returns, one clean policy paragraph you can paste into your shop.
- Enter your shop name and your return window in days from delivery (30 is a common, buyer-friendly choice).
- Choose who pays return shipping — you, or the buyer.
- Set a restocking fee if you charge one (many small shops keep it at 0 and reserve fees for non-error returns).
- Tick the exclusions that apply: personalized/custom-made items, final-sale clearance.
- Enter a contact email buyers will actually reach.
- Copy the generated policy into your shop's policies page, and keep a copy with your order templates.
How it works
The generator assembles your choices into plain-English sections: window and contact-first process, item condition, who pays return shipping and any restocking fee, exclusions (with the important carve-out that damaged or not-as-described goods are always fixable regardless), refund mechanics, and a questions line. The wording is deliberately short and human — policies written to intimidate generate disputes, not fewer returns.
Two structural truths are built in. First, message-before-return: requiring buyers to contact you first lets you fix address errors, send replacements, or refuse damaged-in-transit returns before postage is spent. Second, marketplace floors: on Etsy or eBay, buyer protections can extend beyond your stated policy, so your policy sets expectations — it cannot remove buyers' platform rights.
This is a starting template reflecting your choices, not legal advice: consumer law where you and your buyers live (EU/UK withdrawal rights especially) can override return terms, and a professional review is worth it once volume justifies it.
Enforcement consistency is what makes a policy credible: apply it the same way for every buyer, and when you grant an exception, note it privately ('one-time goodwill, order #…') so your policy history stays honest. Buyers talk; patterns of ad-hoc exceptions read as negotiability and invite more negotiation.
Frequently asked questions
What return window should I pick?
Whatever you can honor consistently. 30 days from delivery is the common small-shop standard; 14 is tight but defensible; longer windows convert wary buyers.
Should I charge a restocking fee?
Usually no — buyers experience it as hostility, and disputes cost more than the fee. If you do charge, keep it modest and tie it to non-error returns only.
Are custom orders really non-returnable?
You can exclude them from change-of-mind returns, but if a custom order arrives damaged or differs from what was agreed, you still own the fix — the generated policy says exactly that.
Does this policy apply on Etsy and eBay?
As your shop policy, yes — but platform buyer protections can grant more than your text promises. Your policy is the floor of your own commitment, not a ceiling on buyers' rights.
How should I handle exchanges?
State them as return + new purchase, or a direct swap if the item is identical in value — the generated text covers refunds; add an exchanges line manually if you offer direct swaps.
What about digital downloads?
Say it plainly: digital items are excluded from change-of-mind returns once downloaded, but corrupt or misdescribed files get fixed or refunded. The custom-items exclusion covers the spirit; a dedicated line is clearer.
What tone should the policy have?
The generated one: plain, first-person, firm on process and warm on outcomes. Policies that read like lawsuits attract buyers who litigate.