Return & refund policy generator

Fill in your actual rules and get a clean policy paragraph you can paste into your shop. It states your choices — it doesn't invent legal ones.

Do not accept returns on:

This is a starting point, not legal advice

How to use — step by step

Six questions about how you actually handle returns, one clean policy paragraph you can paste into your shop.

  1. Enter your shop name and your return window in days from delivery (30 is a common, buyer-friendly choice).
  2. Choose who pays return shipping — you, or the buyer.
  3. Set a restocking fee if you charge one (many small shops keep it at 0 and reserve fees for non-error returns).
  4. Tick the exclusions that apply: personalized/custom-made items, final-sale clearance.
  5. Enter a contact email buyers will actually reach.
  6. Copy the generated policy into your shop's policies page, and keep a copy with your order templates.

How it works

The generator assembles your choices into plain-English sections: window and contact-first process, item condition, who pays return shipping and any restocking fee, exclusions (with the important carve-out that damaged or not-as-described goods are always fixable regardless), refund mechanics, and a questions line. The wording is deliberately short and human — policies written to intimidate generate disputes, not fewer returns.

Two structural truths are built in. First, message-before-return: requiring buyers to contact you first lets you fix address errors, send replacements, or refuse damaged-in-transit returns before postage is spent. Second, marketplace floors: on Etsy or eBay, buyer protections can extend beyond your stated policy, so your policy sets expectations — it cannot remove buyers' platform rights.

This is a starting template reflecting your choices, not legal advice: consumer law where you and your buyers live (EU/UK withdrawal rights especially) can override return terms, and a professional review is worth it once volume justifies it.

Enforcement consistency is what makes a policy credible: apply it the same way for every buyer, and when you grant an exception, note it privately ('one-time goodwill, order #…') so your policy history stays honest. Buyers talk; patterns of ad-hoc exceptions read as negotiability and invite more negotiation.

Frequently asked questions

What return window should I pick?

Whatever you can honor consistently. 30 days from delivery is the common small-shop standard; 14 is tight but defensible; longer windows convert wary buyers.

Should I charge a restocking fee?

Usually no — buyers experience it as hostility, and disputes cost more than the fee. If you do charge, keep it modest and tie it to non-error returns only.

Are custom orders really non-returnable?

You can exclude them from change-of-mind returns, but if a custom order arrives damaged or differs from what was agreed, you still own the fix — the generated policy says exactly that.

Does this policy apply on Etsy and eBay?

As your shop policy, yes — but platform buyer protections can grant more than your text promises. Your policy is the floor of your own commitment, not a ceiling on buyers' rights.

How should I handle exchanges?

State them as return + new purchase, or a direct swap if the item is identical in value — the generated text covers refunds; add an exchanges line manually if you offer direct swaps.

What about digital downloads?

Say it plainly: digital items are excluded from change-of-mind returns once downloaded, but corrupt or misdescribed files get fixed or refunded. The custom-items exclusion covers the spirit; a dedicated line is clearer.

What tone should the policy have?

The generated one: plain, first-person, firm on process and warm on outcomes. Policies that read like lawsuits attract buyers who litigate.

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